Insights & News
What we learn, written down.
Engineering notes, architecture decisions and group news. We write about what we actually built.
- Insights
The AI that stays in production
Most AI pilots succeed in the demo and die within a month. The difference is rarely the model — it's everything around it.
Read more6 min read - Insights
Arabic-first interfaces, not mirrored ones
Most Arabic sites are built in English then flipped. The difference shows within the first ten seconds of use.
Read more7 min read - Insights
Performance is a feature, not a follow-up
The extra second of load time shows up in revenue before it shows up in a performance report.
Read more5 min read - Insights
Security as a design constraint
Security added at the end costs several times security designed at the start — and usually doesn't hold.
Read more6 min read - Insights
How we scope a project
The most consequential moment in a project is agreeing what we will not build. We start there.
Read more5 min read
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